I was at the grocery store when a woman commented that she's trying to eat more healthfully, and wants to try meatless mondays.  The trouble is she just doesn't know how to make anything vegetarian taste good.  (She was studying a pack of soy hot dogs with a rather suspicious air)

I told her I thought the best thing to do was to start simple, and focus on foods that don't require fake meat to taste good or be "normal".  Maybe try vegetable lasagne instead of a meat version.
(How do you make it without meat sauce? -- the question seemed genuine.)
Or split pea soup? (Mmm, she thought she might have a hambone at home...)
Er...A lot of mexican food is actually traditionally meat free and low dairy...just use refried beans (You don't add ground beef?  She interrupted, scandalized.)
Um...Vegetable soup?  (Her trick is to use beef stock instead of vegetable boullion)

Well...what about a nice dinner salad once in a while?  (This seemed to puzzle her, so I continued)  You know...really jazz up a green salad with whatever extra veggies are in your fridge, dice a tomato and add some nuts or a sprinkle of canned beans...you could even chop up a hardboiled egg for protein.  But focus on the variety of veggies...I trailed off as her eyes lit up.
(And a bit of bacon crumbled on top!  That sounds divine.)
Um...Sure?

She then thanked me for my ideas.  She didn't realize there were so many vegetarian options out there.
I think I missed something...